SAP never changed the name of Business Objects. Every year that passes, we hear less about Business Objects. At the time of the acquisition, there was all manner of promises by SAP of how SAP BW and Business Objects would work together. We tested a new crossover component on one project, which was supposed to replace the BEx, and it broke so often we stopped using it.
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Secondly, the promised integration with SAP BW, a primary reason given for the acquisition, never came. Years later, Business Objects is far less important as a product in the BI space than in 2007 because SAP has allowed the solution to stagnate. Now you barely hear about the Business Objects product. When Business Objects was purchased, it was a frequently discussed vendor in BI circles. And SAP’s acquisition of Business Objects leads to Business Objects stagnating as a product, undermining Business Objects customers’ investment in the solution. Many customers that did not want to work with SAP when they first purchased from Business Objects were now subject to SAP account reps. Support for Business Objects severely declined not long after SAP made the acquisition, and prices increased. The Business Objects acquisition was terrible for the previous Business Objects customers. Let us take the example of the Business Objects acquisition to explain the logic. That would be a completely different scoring and would be lower. The scoring was not based on how good the acquisition was for customers. In terms of our method, we scored each of the 69 acquisitions based on the degree to which the acquisition became an essential component of SAP. So the question we wanted to answer is, “what is the average score of an SAP acquisition. According to Wikipedia, Qualtrics is SAP’s 69th acquisition. While researching the Qualtrics acquisition, we came across the Wikipedia entry for SAP that shows all of SAP’s acquisitions. Our SAP Acquisition History Scoring Method …and the IT analysts and IT media entities typically just move on to the next topic. “we completely failed in XYZ acquisition,” SAP does not take out advertisements that say… In this way, SAP and those that promote the acquisition are never questioned on their projections’ accuracy. Once the vendor is acquired, its financials are subsumed into the overall SAP revenues, and it becomes challenging to check how the vendor grew or did not grow post-acquisition. In analyzing many articles from major IT media that cover SAP’s acquisitions, one thing that is nearly never done is to analyze the previous history of acquisitions.
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